"Disco is the music of ringing registers." That quote stuck with me from a Kizer & Bender seminar I attended years back. Georgeanne and Rich have a great way of turning a phrase.

I was reminded of it the other day while during a circuit of errands Disco was playing in three consecutive stops. I noticed because the music was  upbeat and it made me happy.  You know how a song can take you right back (practicing the hustle in platform shoes in Laurel and Holly's backyard- summer of 8th grade). The music obviously made other people happy too. You could see people bopping or humming along. Customers were connecting over naming the singer or what year it came out. 

I know the music made me linger a little longer in that store- added a few things to my cart too. It was a nice interlude before I moved on to the next errands.

Aren't we all rushing to fill in as many activities as possible in a day? Getting customers to pause and focus isn't as easy as it used to be. 

What shakes you out of your mission-driven reverie in a retail store? For  my husband it is food samples. For my son it is television sets - doesn't matter what is showing. If that screen is flickering he comes to a dead stop.

Craft stores use display fixtures as road blocks to get folks to stop and pay attention. We hang things from ceilings, we add lights, We put them on rotating displays. What else works?

Have you seen any innovative ideas? Please share- Beth.Mauro@fwpubs.com.

Hope this weekend finds you spending time with people you love. Who knows? You may create a music memory that will still be fresh in 20 years. --Beth