Check out this article on Entrepreneur's Web site. Very interesting piece on the five ways retailers fail:  "5 Fatal Mistakes for Small Retailing" by Ronald L. Bond.

While I don't prefer mortuary language when it comes to talking about retail there is some very good advice here.

Perhaps what's most interesting is what Bond doesn't say- he doesn't say that retailers must have the cheapest prices or the most product or the biggest store.

What you'll take away from this article, is that customer service is absolutely critical and even if you don't have everything else in place, poor customer service can trip you up.

Read the article and let me know what you think.--Beth