Staycation is the latest lingo to describe what many Americans will be doing this summer in lieu of big vacations- staying at home and discovering the wonders of their local areas.

Here's an opportunity to partner with other business owners to promote local events and points of interest while weaving in the scrapbook angle.

Find out what's going on- Get the information from your local tourism office  or convention bureau and identify all of the parks, small museums and other destinations (world's largest ball of string or a house that looks like a shoe).

Create a local interest endcap or table top display with product that relates to these destinations- include some samples.

Reach out to some of these small museums and state parks. Some of them have give shops. The manager might be willing to give you some space for a percentage of sales (and to make their selection look more extensive). Display scrapbooking products related to the the theme (gardens, history, camping, vacation). This could include papers, embellishments even some themed albums.

Create your own family Staycation workshops and invite families in to create pages based on their visit to the State fair, swimming at the pool, picnics at the local parks or fun at the amusement park.

Here's where independent retailers have the agility to fill a local need. You can respond to the trends in your community and service your customers with product that relates. No chain or web store will be able to create such a targeted mix.

Oh and I forgot the ZOO! That's definitely on my family's staycation to do list this summer. Stay cool--- Beth