I was a frustrated photo consumer yesterday.

I endeavored to take the cute picture of my son (riding the Easter hayride to the easter egg field with Mr. E. Bunny)to create a photo card for all the long distance friends and relatives.

I went to four photo outlets. Apparently I am the only person who wants to send Easter/Spring greetings in the form of photo cards.

Now I could go on one of those online photo services. I have used them occasionally but I like brick and mortar stores. Plus, I don't want to pay extra to overnight the cards. So plan b, purchased cards that will be dolled up with embellishments and glitter glue with a 4 X 6 print inside. The recipients won't care either way but I wanted those photo cards enough to go to 4 stores. (Not enough to plan ahead though!)I can't be the only person who has a good intentions and finds herself running around at the last minute. FEdex was invented for people like me!

Kudos to the teenager with the mohawk and eye makeup (at the local pharmacy) for trying to come up with a solution. He is a natural born retailer. A Bronx cheer to the two buttoned down, white jacketed  adults at the photo stores who looked at me over their reading glasses and snorted when I suggested that other people might want to send Springtime greetings.

Just goes to show you can't judge a great retail clerk by the cover.

The trend in sending cards and other greetings is to create every day holidays. Isn't it a nice surprise to get a card in the mail when you don't normally expect one?

Consider creating some samples  or kits of Spring greeting cards showing kids in Easter finery, Purim costumes or just happy smiling faces and inspire your customers to make every day a card sending holiday! You get the sale and someone else gets a smile.--Beth